Apart from the usual social media toolbox, the promotion for Jules Mumm’s Limited Edition also included an online commercial. As a party edition with a limited budget, the quality demand was high – this special commercial was not to differ from the regular spots in terms of looks and quality: the budget had to be used in a smart way.

Apart from the use of influencer marketing, social media and content creation measures, we designed the holistic concept for the spot. The specially produced online spot was in no way inferior to a TV spot and was able to reach a wide audience thanks to its interlocked social media strategy.

Despite the manageable budget, the target group was reached precisely and efficiently through strategic placement.

Beauty products for men are still considered a taboo topic. Together with L’Oreal Men Expert and as part of the #stylelikeanexpert campaign, our goal was to manifest that they do not contradict masculine coolness. The challenge was to find an appealing placement for male beauty products and to make them more accessible for GenZ.

We started a hashtag challenge on TikTok which was deliberately aimed at the male target group. Together with L’Oréal Men Expert, we decided to fully rely on TikTok to reach the young target group in particular. And who knows the community best? The creators, of course! This is why we developed the concept for the campaign together with two TikTok creators.

In a creative manner, the creators showed their transformation from an unstyled bad-hair day to a finished look, made with L’Oréal Men Expert styling products. The big moment of their transformation was underlined with a fitting transition in the video.

Our courage was rewarded with a lot of engagement and the innovative approach was quickly adopted as best practice. The creators had the right feeling, and the concept of the campaign was fitted perfectly towards the target group.

With an additional large-scale seeding, we animated another 33 micro-creators to take part in the hashtag challenge. Thus, we massively increased the visibility on the brand channel by generating 1.5 million non-paid views.

Subjects like insurances, taxes, and moves are a considerable concern for students and apprentices alike. Everyday knowledge on successful applications, the first home of one’s own, or life in a flat share – everything that is not taught in school – was to be made understandable for the younger target group.

We launched a YouTube channel in the format of infotainment, in which the protagonist and flatmate Tom gives useful tips on how to start adult life well prepared. Each episode deals with one subject and brings it closer to the target group vividly and on an equal footing.

The YouTube channel creates specific touchpoints with the target group and generates additional value for LVM insurances without emphasizing promotional aspects.

Through intriguing storytelling and communication on equal terms, we managed to turn the complex subject of insurances into a real experience. LVM insurances presents itself as a strong partner who explains important topics which are neglected at school to young students, so that they can live a carefree and secure life.

With the help of the educational and entertaining channel we were able to increase the target group’s confidence in LVM and to position the company as an authentic and reliable contact.

Whether it’s a year abroad at a high school in the USA, a volunteer project in Poland or two weeks in France without parents: Going abroad is an absolute dream for many teenagers and young adults. If only there weren’t the unanswered questions and fears that prevent many from embarking on their greatest adventure.

That’s where Bravel comes in: a youth campaign sponsored by the Ministry of Family Affairs that provides interested parties with information and shares personal testimonials as inspiration. We took on the challenge of positioning Bravel as a strong partner before and during the stay abroad and placing the youth campaign among young adults as a point of contact for realizing their adventure.

Under the motto #getlost and #getwild, we tell the exciting stories of young adults who overcame their fears, embarked on a unique experience and thus serve as inspiration for young adults that are still hesitant. The goal was to combine information with entertainment while focusing on the issue of money – because it’s often the lack of financial support that prevents young people from setting out on their own.

We generated attention by managing the Instagram channel, using authentic influencers, as well as out-of-home advertising and presence at festivals and events. On top of that, we used paid media to generate website visits, managed a TikTok account and used Bravel Buddies for panel talks.

With our holistic approach, we were able to bring education about living abroad to exactly where Bravel’s audience is – at informative trade fairs, exciting festivals and, of course, on social media.

Through creative formats and collaborations with travel-enthusiastic influencers, we achieved an impressive 93% follower growth in just one year, helping Bravel address fears and overcome reluctance to travel abroad.