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WE KEEP AN EYE ON THE TARGET GROUP.
THE COMMUNITY’S FEEDBACK MAKES OUR CASES UNIQUE.

DEUTSCHE FLUGSICHERUNG

#1AAussichten

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DEUTSCHE FLUGSICHERUNG

#1AAussichten

CHALLENGE

We all know the impressive airport control towers. What very few people know: This tower is not just a symbol of the perfect holiday at the seaside, but also an exciting workplace. In holistic collaboration with the German Air Traffic Control, we sent various components on the way, so that the air traffic controller profession is anchored in the minds of generation Z as a diversified training profession.

APPROACH

In addition to a thrilling influencer campaign, an OOH challenge, and the comprehensive management of the Instagram and TikTok channels, both a partner network with exclusive events and a corporate influencer with a focus on YouTube content were established.

BENEFIT

With social proof and an increased awareness for the air traffic controller profession, the German Air Traffic Control received more than 6,300 applications (2,400 more than in the previous year) and was rewarded with the German Prize for Online Communication in the category Traffic & Logistics.

DPOK

JULES MUMM

#PARTYEDITION

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CHALLENGE

Apart from the usual social media toolbox, the promotion for Jules Mumm’s Limited Edition also included an online commercial. As a party edition with a limited budget, the quality demand was high – this special commercial was not to differ from the regular spots in terms of looks and quality: the budget had to be used in a smart way.

APPROACH

Apart from the use of influencer marketing, social media and content creation measures, we designed the holistic concept for the spot. The specially produced online spot was in no way inferior to a TV spot and was able to reach a wide audience thanks to its interlocked social media strategy.

BENEFIT

Despite the manageable budget, the target group was reached precisely and efficiently through strategic placement.

L’OREAL MEN EXPERT

#STYLELIKEANEXPERT

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L’OREAL MEN EXPERT

#STYLELIKEANEXPERT

CHALLENGE

Beauty products for men are still considered a taboo topic. Together with L’Oreal Men Expert and as part of the #stylelikeanexpert campaign, our goal was to manifest that they do not contradict masculine coolness. The challenge was to find an appealing placement for male beauty products and to make them more accessible for GenZ.

APPROACH

We started a hashtag challenge on TikTok which was deliberately aimed at the male target group. Together with L’Oréal Men Expert, we decided to fully rely on TikTok to reach the young target group in particular. And who knows the community best? The creators, of course! This is why we developed the concept for the campaign together with two TikTok creators.

 

In a creative manner, the creators showed their transformation from an unstyled bad-hair day to a finished look, made with L’Oréal Men Expert styling products. The big moment of their transformation was underlined with a fitting transition in the video.

BENEFIT

Our courage was rewarded with a lot of engagement and the innovative approach was quickly adopted as best practice. The creators had the right feeling, and the concept of the campaign was fitted perfectly towards the target group.

 

With an additional large-scale seeding, we animated another 33 micro-creators to take part in the hashtag challenge. Thus, we massively increased the visibility on the brand channel by generating 1.5 million non-paid views.

LVM VERSICHERUNG

UPGEKLÄRT – WHAT IS NOT TAUGHT IN SCHOOL

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CHALLENGE

Subjects like insurances, taxes, and moves are a considerable concern for students and apprentices alike. Everyday knowledge on successful applications, the first home of one’s own, or life in a flat share – everything that is not taught in school – was to be made understandable for the younger target group.

APPROACH

We launched a YouTube channel in the format of infotainment, in which the protagonist and flatmate Tom gives useful tips on how to start adult life well prepared. Each episode deals with one subject and brings it closer to the target group vividly and on an equal footing.

 

The YouTube channel creates specific touchpoints with the target group and generates additional value for LVM insurances without emphasizing promotional aspects.

BENEFIT

Through intriguing storytelling and communication on equal terms, we managed to turn the complex subject of insurances into a real experience. LVM insurances presents itself as a strong partner who explains important topics which are neglected at school to young students, so that they can live a carefree and secure life.

 

With the help of the educational and entertaining channel we were able to increase the target group’s confidence in LVM and to position the company as an authentic and reliable contact.